Brands in non-capitalist countries

Example of East German brand marks
Why did brands exist in socialist states? Without a free enterprise economy and therefore no predatory competition there was no need to differentiate products within a five-year plan — though brands existed in Eastern just as in Western Europe. A brand historic paper retraces the reasons for that and identifies diverging functions of brands in capitalistic and non-capitalistic systems.

The paper will be completed and published soon …

Autor: Martin Jordan

Martin Jordan is a brand experience consultant and strategic creative embracing communication, design and services. He studied product, interaction and communication design as well as design thinking and worked in international brand consultancies in London, Buenos Aires and Berlin.

Kommentare sind geschlossen.