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	<title>Thoughts &#38; Observations &#124; Martin Jordan</title>
	<link>http://www.martinjordan.de/blog</link>
	<description>Ein weiteres tolles WordPress-Blog</description>
	<lastBuildDate>Tue, 03 Aug 2010 12:02:09 +0000</lastBuildDate>
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		<title>Prepaid power to sensitise kids to energy consumption</title>
		<description><![CDATA[›Tally‹ is a concept for service product innovation to sensitise kids for energy consumption through prepaid power. ›Tally‹ was created by Jan Grippenkoven, Anna Ißelburg, Olga Scupin and Martin Jordan at HPI School of Design Thinking Potsdam in 2010.]]></description>
		<link>http://www.martinjordan.de/blog/prepaid-power/</link>
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		<title>Fail often. Fail early. Fail cheap.</title>
		<description><![CDATA[“Prototyping is failing forward”, I was taught recently at the School of Design Thinking. Though the institute mainly focuses on the creation of products and services prototyping early to fail faster is a significant advise for the field of communication design, too …
… and a lesson the German car manufacturer Audi had to learn just [...]]]></description>
		<link>http://www.martinjordan.de/blog/fail-often-fail-early-fail-cheap/</link>
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		<title>Finding shapes &amp; telling stories</title>
		<description><![CDATA[
Sometimes branding is really about finding shapes. But it’s the least part. Most of the time the process is about understanding the client’s problem, observing his real needs and defining the task which is quite often different from the one given you in the very first encounter or original brief.
So I was surprised finding this [...]]]></description>
		<link>http://www.martinjordan.de/blog/finding-shapes-telling-stories/</link>
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		<title>Sign of Life</title>
		<description><![CDATA[

Yes, it has been quite some time since the last blog entry, but the frequency of thoughts will finally increase again. Since receiving my Diploma in communication design in December there is eventually enough time to continue sharing thoughts and observation with main focus on communication, design and services. The topic will remain the idea [...]]]></description>
		<link>http://www.martinjordan.de/blog/sign-of-life/</link>
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