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	<title>Thoughts &#38; Works</title>
	<link>http://www.martinjordan.de/blog</link>
	<description>Observations on user, brand experience and strategic design</description>
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		<title>Documenting exceptional brand experiences</title>
		<description><![CDATA[It doesn’t matter how brands are created by consultants, but how they are perceived by customers. <i>bxp</i> is a soon-to-start resource recording outstanding experiences and documenting exceptional touchpoints. Curated by interaction designer Hannes Jentsch and me, the platform intends to find patterns and collect best cases.  <a href="http://www.martinjordan.de/blog/bxp_brandexperience_info/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/bxp_brandexperience_info/</link>
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		<title>Creating meaningful experiences @ re:publica</title>
		<description><![CDATA[From April 13th–15th Europe’s biggest conference for digital culture and society took place in Berlin for the 5th time — including a dedicated re:design track on how its field of work grows and alters. Together with Precious design studio, Hannes Jentsch and I gave a two-hour workshop entitled ‘Creating meaningful experiences’. <a href="http://www.martinjordan.de/blog/creating-meaningful-experiences-republica/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/creating-meaningful-experiences-republica/</link>
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		<title>Global Service Jam: 48 h for a service innovation</title>
		<description><![CDATA[1 weekend, 1 topic and 1263 service design enthusiastics in 59 locations — for 48 hours people interested in service and customer experience met all over the globe in mid March. Professionals, academics and students jammed to use user-centric design methods for creating a heroic experience. <a href="http://www.martinjordan.de/blog/global-service-jam-2011-berlin/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/global-service-jam-2011-berlin/</link>
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		<title>Brands in non-capitalist countries</title>
		<description><![CDATA[Why did brands exist in socialist states? Without a free enterprise economy and therefore no predatory competition there was no need to differentiate products within a five-year plan — though brands existed in Eastern just as in Western Europe. A &#8230; <a href="http://www.martinjordan.de/blog/brands-in-non-capitalist-countries/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/brands-in-non-capitalist-countries/</link>
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		<title>A personal perspective on marketing</title>
		<description><![CDATA[It took me almost a decade to realise what marketing is, is not and should be. About 8 years ago — at the age of 19 — I started to work as a student marketing assistant at a fast-growing financial &#8230; <a href="http://www.martinjordan.de/blog/a-personal-perspective-on-marketing/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/a-personal-perspective-on-marketing/</link>
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		<title>Prepaid power to the small people</title>
		<description><![CDATA[‘Tally’ is a concept for service product innovation to sensitise kids for energy consumption through prepaid power. ‘Tally’ was created during a design thinking research project with Jan Grippenkoven, Anna Ißelburg and Olga Scupin at HPI D-School. <a href="http://www.martinjordan.de/blog/prepaid-power/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/prepaid-power/</link>
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		<title>Fail often. Fail early. Fail cheap.</title>
		<description><![CDATA[“Prototyping is failing forward”, I was taught recently at the School of Design Thinking. Though the institute mainly focuses on the creation of products and services prototyping early to fail faster is a significant advise for the field of communication &#8230; <a href="http://www.martinjordan.de/blog/fail-often-fail-early-fail-cheap/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/fail-often-fail-early-fail-cheap/</link>
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		<title>Finding shapes &amp; telling stories</title>
		<description><![CDATA[Sometimes branding is really about finding shapes. But it’s the least part. Most of the time the process is about understanding the client’s problem, observing his real needs and defining the task which is quite often different from the one &#8230; <a href="http://www.martinjordan.de/blog/finding-shapes-telling-stories/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/finding-shapes-telling-stories/</link>
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		<title>Ice cream never got more flavourful nor colourful</title>
		<description><![CDATA[The challenge was to design a modular shop-in-shop system to be installed in shopping malls centering an innovative ice cream mixing machine that allows mixing every possible ingredient with basic ice flavours. A new puristic brand name – ›eiskalt‹ (›ice-cold‹) &#8230; <a href="http://www.martinjordan.de/blog/eiskalt/">Weiterlesen <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://www.martinjordan.de/blog/eiskalt/</link>
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