Visual puns for 2013

Sometimes it’s easy, sometimes it’s not: Developing a visual pun. For 2013’s New Year’s card is was some kind of obvious to combine the two changing digits of the years and thereby express the change in a typographic manner.

New Year’s Card 2013
Yet only a very few letter forms allow this creation of a horizontal ligature. Apart from 2 and 3 only the combination of 8 and 9 is a similarly natural fit. Of course one might able to force some other numbers into a fusion – or be another Herb Lubalin and do calligraphic magic.

Autor: Martin Jordan

Martin Jordan is a brand experience consultant and strategic creative embracing communication, design and services. He studied product, interaction and communication design as well as design thinking and worked in international brand consultancies in London, Buenos Aires and Berlin.

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